Reseda Summit 2026: Jazzy Zhu (equipifi) & Kyle Zagunis (One Detroit Credit Union)

The discussion focuses on Buy Now, Pay Later and how it has become a mainstream product. Jazzy Zhu explains that equipifi aims to offer it in a safer, more trusted way for credit unions, rather than through third-party fintechs.

Kyle Zagunis says One Detroit Credit Union first looked at its card transaction data after learning about the product. The review showed that members were already using Buy Now, Pay Later services, with a notable share of transactions going to major providers. He says this shifted the question from whether to introduce it to whether the credit union should offer it in a trusted environment.

The conversation then turns to how credit unions compete with fintech providers. Kyle says One Detroit uses its digital banking tools and push notifications to make the offer visible to members. Jazzy adds that financial institutions can rely on existing trust and relationships, while fintechs are trying to build membership from scratch.

They also discuss member usage and younger audiences. Kyle says One Detroit has seen strong adoption among millennials and Gen Z members who qualify for offers. He describes Buy Now, Pay Later as both a purchase-level and budget-level tool, and says it helps credit unions stay relevant with younger members.

Another topic is the “Plan Your Purchase” product. Kyle says it can fund loans in seconds and gives members a fast way to obtain unsecured credit. He notes that One Detroit keeps close limits and monitoring in place to avoid overextending members.

On compliance and safeguards, Kyle says the product was reviewed by attorneys and is recorded as an unsecured loan. He says the credit union has dollar limits, loan-count limits, and total volume controls, and that delinquency has remained manageable.

Toward the end, both guests say marketing has been limited so far, with automatic emails handling most of the communication. They conclude by saying the product has practical value for members who want flexibility at checkout or extra room in their budget.