Movemint Symposium 2026: Gabrielle Champine (Movemint)

The interview takes place at the Movement Symposium in Lakeway, Texas, where Gabby Champine describes her role in helping run the event. She says organizing the symposium requires planning for multiple possibilities, but the event has gone smoothly, with good weather and active participation from clients.

She explains that much of the discussion at the symposium focuses on activation and new membership priorities for financial institutions. The sessions highlight different customer segments that can be activated and show how these strategies are being used in practice. She also notes that clients are sharing their own experiences, which she says is especially valuable.

A major topic is a panel featuring GHS Credit Union and its fintech partners AviaryAI, Vertice AI, and Movemint. Gabby says GHS helped develop a model where the partners work together to execute a strategy for indirect segmentation. In that setup, Vertice identifies product propensity, Movemint provides access through its platform, and Aviary handles outbound calling and texting.

The conversation returns to the challenge of converting indirect members. Gabby says the group has found a strong approach for activating these members and bringing them into the institution. She adds that the same method could apply beyond auto lending and could be used with other segments as well.

Toward the end, she discusses plans for next year’s event. The location will be chosen by client vote, and she says the goal is to make the symposium bigger and better. She closes by thanking clients for their participation and for supporting innovation.